08 Mar, 2007

Mitt Romney’s Big Hire

Posted by: Rob Bluey In: Politics| Technology

Of all the people Mitt Romney has brought to his presidential campaign — be it Matt Rhoades, Carl Forti or Kevin Madden — the key piece of the puzzle could be Mindy Finn, who is heading to Boston to serve as Romney’s director of eStrategy.

Finn brings to the team much experience, having worked for Sen. Rick Santorum’s re-election effort, the Republican National Committee and Bush-Cheney ‘04. What do each have in common? A savvy web operation that tied together strategy, finance, communications and political components.

Why is Finn’s job so important? For starters, she brings experience to a campaign that is only scratching the surface on the web. Stephen Smith was hired to handle blog strategy and website management, but working together they can take it to the next level. (Smith, by the way, will still handle outreach to bloggers.)

UPDATE — March 9, 9:56 p.m.: Jonathan Martin at The Politico has more.

What can Romney supporters expect? Plan to see a holistic approach that includes more synergy to the campaign’s online message, money-raising and mobilization efforts. In short, if Romney’s to compete in Iowa and New Hampshire and other early primary states, he needs to build an organization of volunteers, raise lots of money and cultivate a legion of supporters in the blogosphere.

Mindy Finn gives him a person who can make that happen.

7 Responses to "Mitt Romney’s Big Hire"

1 | the david all group | Blog Archive » Romney hires veteran online operative:: websites, online marketing, political strategy, republican

March 8th, 2007 at 7:29 pm

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[...] reported by Robert Bluey, Governor Mitt Romney has hired veteran online strategist and fellow techPresident contributor, [...]

2 | Save The GOP

March 8th, 2007 at 8:11 pm

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[...] on this from Rob Bluey, Tech President. By Alexander, 3/8/2007, 8:11 pm [...]

3 | california conservative

March 9th, 2007 at 6:12 am

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Romney is the man. Newt is out. McCain is a joke. I like Rudy but I think that Romney is the only candidate who will stand up for family values and who will stand against the murder of innocent unborn children. Rudy has too-much Clinton-esque sleeze on him. If he had Gingrich’s financing problems, he would have dropped out by now.

4 | James Joyner

March 9th, 2007 at 6:45 am

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Of course, the Santorum campaign and the RNC got their butts handed to them in 2006. Good job in 2004, though!

5 | mike

March 9th, 2007 at 10:13 am

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california conservative…

I support Mitt too, but lets not call names. Why is McCain a joke? I know you disagree with a few of his stances, but I disagree with some of Romney’s stances…

Like Reagan said, someone who agrees with you 80% of the time is a friend. McCain agrees with Mitt 80% of the time…

If you think that McCain is a joke, for gosh sake don’t just say that he is. Someone could respond, well Romney is a joke. If you think he is a joke, say why… Perhaps judges, the gd fense, might be a place to start. But unlike Rudy, he served in Vietnam.

Romney praises McCain in Turnaround for being good on pork-barrol spending…

6 | Working for Mitt | PAWaterCooler.com

March 9th, 2007 at 9:32 pm

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[...] contributor, and all around webwizard, Mindy Finn has been hired by the Mitt Romney for President campaign. Of all the people Mitt Romney has brought to his [...]

7 | Lakeshore Laments ª Blog Archive » Random Thoughts

March 15th, 2007 at 7:36 pm

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[...] was hired to run the eShop at Team Giuliani [Patrick Ruffini’s running the show.], and Robert Bluey told us that Finn was hired by [...]

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