Jose Antonio Vargas’ latest piece in the Washington Post is about the clever attempt by Mitt Romney’s five sons to personalize their father through the use of a blog called Five Brothers.
Campaigns can use family in many different ways, but I think Romney has found the magic formula. John McCain’s wife Cindy, for example, has a whole page devoted to herself on the campaign website. But her blog is rarely updated and, therefore, ineffective. Likewise, John Edwards places emphasis on his family, they’re also not doing anything particularly creative.
Kudos to the Romney boys for thinking outside the box.
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