12 Aug, 2007

The Changing Typeface of Street Signs

Posted by: Rob Bluey In: Miscellanea



Phoenix Clearview, originally uploaded by fusionpanda.

Erick Erickson recommends a fascinating article in the New York Times about a new font that’s growing in popularity on highways and streets across America. It’s called Clearview (pictured above) and it’s replacing the traditional Highway Gothic font.

We’ve noticed the changing typeface our way through Pennsylvania on Interstate 81. My wife, the graphic designer in the family, doesn’t like the new look. I can’t say I’m thrilled with it either, but it could certainly be worse.

2 Responses to "The Changing Typeface of Street Signs"

1 | Melissa Bluey

August 13th, 2007 at 10:07 am

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While I may have an aesthetic aversion to the new typeface, I understand why the switch is being made. This isn’t about aesthetics, it’s about readability.

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